Home Back to News Headlines EMPLOYEES TRIM A TREE WITH PICTURES OF CHILDREN WHO WON’T BE HOME FOR THE HOLIDAYS For Immediate Release 2004-12-16 Toronto, Ontario (December 1, 2004): This holiday season is a time when family and friends gather to celebrate and it is a joyous time for all children. But not all children will be home for Christmas in Ontario. Child Find and the employees at Rogers Cable have joined together in a collaborative effort to decorate Christmas trees to build awareness for missing children in the community. As a result of this partnership, trees have been dressed in photographs of missing children, instead of traditional ornaments. According to Child Find, “The holiday season is a time of celebration, but there are many families who won’t be celebrating this holiday season. In fact there were more than 60,000 cases of missing children reported to police this year in Canada.” “Our goal is to increase awareness about missing children at this very special time of the year, said Nancy Cottenden, Director of Public Relations of Rogers Cable. “We have been a long time supporter of Child Find and wanted to take the time to remember those children who are missing as families and Child Find continue to search for them”. This year, throughout Ontario, New Brunswick and Newfoundland, Rogers Cable employees will decorate18 trees. A Child Find Tree of Hope can be found at the Bay, on the corner of Queen Street and Bay Street in Toronto and in front of the Rogers Cable building on the corner of Bloor Street and Jarvis Street in Toronto. Child Find has been helping to bring missing children and teens home for 20 years. A registered charity, with volunteer chapters across Canada, Child Find is the leading voice for missing children in the country. Its mandate is to work both for recovery of missing children – and prevention through education. Working with investigating officers, families, corporate partners and communities, Child Find achieved a 97% recovery rate for its cases in 2003. And its services and programs are free to families and communities. For more information on Child Find, visit www.ontario.childfind.ca Rogers Cable Inc. is a wholly owned subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG). Rogers Cable passes 3.3 million homes in Ontario, New Brunswick and Newfoundland, with 69% basic penetration of its homes passed. Rogers Cable pioneered high-speed Internet access with the first commercial launch in North America in 1995 and now approximately 27% of homes passed are Internet customers. With 99% of its network digital ready, Rogers Cable offers an extensive array of High Definition TV, a suite of Rogers On Demand services (including Video on Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting channels) as well as a large line-up of digital, multicultural, and sports programming. Approximately 28% of Rogers basic subscribers are also digital customers and approximately 39% are Rogers Hi-Speed residential and business customers. Rogers Cable also owns and operates 288 Rogers Video Stores. Additional information on Rogers is available at www.rogers.com - 30 - For More Information please contact: Ella Basic Trish Derby Rogers Cable Inc. Executive Director 416-935-4775 Child Find Ontario ella.basic@rci.rogers.com 905-712-3463 trish@childfindontario.ca